Basic information

MICE

HOMEMICE

MICE is an acronym for Meetings (corporate conferences and seminars), Incentive travel, Conventions (Science council and international conference by international organizations and groups), and Events/Exhibitions (including exhibitions and trade shows). The term collectively refers to business events that entail a large convergence of people. MICE continues to attract attention for its strength at increasing the number of tourists by bringing in people from outside to stay in one region for shared purposes. Having more visitors benefits a variety of tourism sectors in the region, such as accommodations, meals, and souvenir purchases.

MICE transfers participant expenses and event costs that are borne by hosting organizations (reception, venue setup, printing, and security etc.) into extremely broad-based economic effects. As birthrates decline and societies continue to age, MICE is considered one of the critical initiatives for further industrial development in many regions, including Hachioji.

Mainly, corporate conferences and corporate meetings (competitions and training seminars etc.) where a host company and its group and partner companies get together

Examples: Financial seminars for overseas investors and board meetings with officers from group companies

Incentive travel and study tours, a kind of travel that a company conducts with the aim to train or reward its employees and agents

Examples: Incentive travel perks for top-sales employees

International conferences, conventions of all scales that are held by international institutions and organizations, including industrial corporations, academic groups, and governments

Examples: Hokkaido Toyako Summit, Asia Pacific Economic Cooperation (APEC) Ministerial Meeting and World Water Forum

Exhibitions, such as international trade fairs, shows and fairs, as well as sports and culture events of all scales

Examples: Tokyo International Film Festival, Tokyo Motor Show, and international sports events